Now, having carried out extensive beta testing, including the live streaming of content from sister company Eleven Sports’ portfolio of rights, Aser Ventures director Marc Watson says the platform is committed to building out its own unique sports rights offering on a freemium basis, including PPV events priced at between €2.99 (US$3.50) and €5.99 (US$7.10). It should come as no surprise, then, to see a standalone direct-to-consumer (DTC) service dedicated to the live experience adopt the same guiding principle.Īs part of LiveNow’s launch last month, Aser Ventures founder and chairman Andrea Radrizzani vowed to “disrupt the current pay-TV market with an innovative new service that democratises access to live content”, one that would do so by becoming what the company calls ‘the world’s biggest live content PPV network’ across sport, concerts, plays and conferences. Media conglomerates are beginning to bundle their sports OTT services into wider digital entertainment offerings in an effort to incentivise subscribers looking for a more rounded content package. But while the industry scrambles to commandeer a portion of audiences turning their backs on paid monthly contracts, a pay-per-view (PPV) offering that serves multiple verticals and consumer preferences could well help rights holders and event organisers within sport expand their reach, engagement and revenue. In that sense, the global rollout of Aser Ventures’ new LiveNow OTT product is by no means a revolutionary step. With broadcast industry trends pointing to increasing digital advertising spend amid a continued consumer transition away from traditional pay-TV subscriptions, over-the-top (OTT) media is fast becoming a staple of the modern-day, home-viewing experience. To get Sky Sports or Sports Extra (BT Sport and Premier Sports), check out their website.The launch of a new streaming platform is no longer considered to be a novel venture. There is a healthy helping of NBA Action live on Sky Sports Arena, with eight games being shown live over the next week. Sky Sports Golf has fans covered for all the action, including this week's Honda Classic - where Shane Lowry and two-time winner Padraig Harrington (above) are in action. The channel will also show the Arnold Palmer Invitational and the Puerto Rico Open from next Thursday. There is also live coverage of the Hero Indian Open on the DP World Tour, and the Honda LPGA Thailand. In golf, Sky Sports Golf has fans covered for all the action, including this week's Honda Classic - where Shane Lowry and two-time winner Padraig Harrington are in action. There is a dozen Italian Serie A matches and six French Ligue 1 games on BT Sport, while Premier Sports has four La Liga games - including Real Madrid vs Atletico Madrid on Saturday (5.30pm). TAMPA, FLORIDA - DECEMBER 18: Jake Paul reacts to knocking out Tyron Woodley in the sixth round during an eight-round cruiserweight bout at the Amalie Arena on Decemin Tampa, Florida. If your soccer itch is not scratched, Sky Sports Football will show four EFL Championship matches and four games from the German Bundesliga across the week. In boxing, BT Sport Box Office has you covered for the major meeting between the undefeated Jake Paul and Tommy Fury, live from 7pm on Saturday night.Įlsewhere in combat sports, there is mouth-watering UFC action when Nikita Krylov faces Ryan Spann live on BT Sport on Saturday night (10pm). On Sunday, live coverage of Tottenham vs Chelsea (1.30pm) will precede the highly-awaited final on the same channel. Bukayo Saka of Arsenal celebrates with teammate Martin Odegaard after scoring the team's first goal from a penalty kick during the Premier League match between Arsenal FC and Manchester City at Emirates Stadium on Februin London, England.
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